If you’re not familiar with optimizing for YouTube or if you’re unhappy with your results, VidIQ Vision is a terrific tool that enables you to learn from how others do it. YouTube success requires standing out from the crowd, because the crowd is adding 100 hours of video each minute of every day. The screenshot below shows the detail provided on one of 765 Vanguard ads Moat has logged. Here again, I'm appreciating what Moat gives away. Media planners would do much more with this site, and brand analytics are what Moat sells. Clicking on one of the ads will reveal some information about where it last ran. Or you could head on over to, where you can search by advertiser and find multiple ad units. Banner BonanzaĪre you in need of inspiration for an upcoming digital campaign? Well, you could make a nuisance of yourself on the trade media sites, reloading and reloading hoping to catch different creative. For us, the Chrome extension provides more than enough intelligence on the content management, Web analytics and marketing automation solutions powering mutual fund and exchange-traded (ETF) fund sites.įor example, here’s an excerpt of the American Funds technology profile, showing the analytics and tracking technologies employed. My needs (e.g., which firms are using WordPress as their blogging platforms?) are simple, and yours may be too.
Information on the enabling technologies running a Website can be valuable to technology solutions salespeople (BuildWith’s target audience) and the pricing packages reflect the value and power available, including SalesForce and LinkedIn integrations. If you’re wondering how a competitor is working its own brand magic, just use to check under the lid. Here’s a quick look at four more that you can use to snoop with. I’ve written previously about SharedCount, SimilarWeb, App Annie and SpyFu, among others. If you are equally as passionate about your neighbors/competitors online, today you have many more tools at your disposal. Something was going on over there, Gladys was right, and she was relying on only her keen powers of observation. Today, she might be Director of Competitive Intelligence and Strategic Benchmarking Insights for an asset management firm. Gladys Kravitz, the Bewitched character who felt it was her duty to keep tabs on her neighbors-I’m hoping you’re familiar with this 1960s sitcom via Nick At Nite or maybe the half-hearted movie-was simply ahead of her time.
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